107 CDP: Give Your Job Search the Digital Marketing Treatment

December 22, 2016


How Can Digital Marketing Strategies Help in a Job Search?

Digital marketing isn’t just for entrepreneurs and business people. In fact, there is a lot we can learn from how marketers work. More and more job-seekers want to learn how to create their own personal brands when beginning the process of finding a job.  Find out how you can use digital marketing strategies to help find a job in this episode of The Communication Diva Podcast with guest marketing strategist Valerie McTavish.

Topics covered in this episode:

Valerie offers huge value in this episode, and here is just a brief outline of some of what she shares:

 The 4 basic tactics of digital marketing that can be used to help you find a job you’ll actually love:

  • Determine who you are and how you want to present yourself, and then learn how to ensure your online presence reflects that
  • Know how and when to enter a potential employer’s circle of influence
  •  Take steps to make authentic online connections
  • Learn how to ask for a one to one connection in person

And  Valerie shares the 4 “secret” (or just really strategic)  steps used in digital marketing circles that will help you “close the sale” during your job interview.

Don’t miss this episode…it’s longer than usual and chocked full of great information.

About Valerie

Valerie McTavish is a digital content and marketing strategist. She’s an award winning producer and writer with a passion for marketing. After working for 20 years in traditional communications (including broadcasting, journalism and advertising) she shifted to digital, excited by the constantly changing landscape. Now she uses her background in communication to develop insightful, creative and effective content and marketing strategies for small businesses looking to stake their claim in the digital space.

How to connect with Valerie

Visit her website at valeriemctavish.com

Share this show!

If you enjoyed this episode, please share it.

And…if you need a little inbox motivation to help you BEAT procrastination and jump start your job search, join the FREE 5 Day JumpStart your Job Search Challenge by clicking the link below. Think of me as your virtual “boot-camp” trainer, without the yelling! I’ll whip you into shape in 5 short days so that you start your job search READY.



If you have topic suggestions, want to connect with me, or leave some show feedback, please use the Speakpipe app to the right of your screen, or leave a comment in the comment section below.

Merry Christmas, Happy Hanukah, Happy Holidays and much love, and see you in 2017…


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